About Us

At Merrell®  everything we do Mpowers you to define your trail and connect with the awe of the universe.

Merrell empowers people to challenge themselves in the great outside. Their mission is to inspire people to seek outdoor challenges, achieve personal firsts and seize the outside every day.

Merrell hiking boots, trail running shoes, outdoor apparel and bags are built on Merrell’s heritage of quality and performance. Their innovative technologies deliver ready to wear comfort and performance on the trail.

Dedicated to designing gear that motivates for outdoor performance, the collection of Merrell bags are ergonomically designed to achieve maximum comfort. The bags feature lightweight fabrics and components for endurance and performance. 

GROWN UP Licenses is a part of GROWN UP GROUP.

GROWN UP GROUP is a leading quality and product development oriented manufacturing company with 100% self-owned factories in China.

GROWN UP was founded in 1979 as a bag manufacturer. The main focus has been to develop long-term, healthy relationships and to support customer’s competitive edge. With offices in China, Hong Kong, our European setup, and our production network in China, Cambodia, and Vietnam, we employ more than 10.000 people in our group.

We have built up our international reputation by constantly supplying high quality products to customers in all leading markets worldwide.

Our goal is to ensure our customer’s competitiveness by focusing on price, design, and quality.

Since 2013 GROWN UP Licenses has been the global licensee of Merrell bags for Merrell (www.merrell.com) and has developed the Merrell bag business and is now marketing several Merrell bags collections worldwide.


Grown Up Licenses
Balticagade 10B, 2
8000 Aarhus C
+45 7020 7599

Trademarks   Terms and conditions
© 2019 Wolverine Outdoors, Inc.
All rights reserved. MERRELL, MERRELL M Circle Logo, and M Circle Logo are registered trademarks of Wolverine Outdoors, Inc., a subsidiary of Wolverine World Wide, Inc. Grown Up Licenses is an authorised licensee for MERRELL© brand packs and bags. Grown Up Licenses is a global licensee for bags and accessories for Caterpillar Inc.